About the Founder

For Mr. Muhammad Al Bulushi, off-roading has never been just a hobby — it’s been a way of life. Growing up in the UAE, he was drawn to the endless dunes, rocky wadis, and open trails that tested both driver and machine. What started as weekend adventures quickly turned into a passion for understanding how to push vehicles beyond limits while keeping them safe, powerful, and reliable.

In 2006, with that same passion, Mr. Al Bulushi founded Emirates Car Parts. His mission was clear: to provide the UAE’s growing off-road community with access to the world’s best 4×4 parts — gear that wasn’t just stylish, but tested and trusted in the toughest terrains.

From personally handpicking international brands to working alongside enthusiasts, he built more than a business; he built a community. Today, nearly two decades later, Emirates Car Parts has grown into one of the UAE’s most trusted names for off-road upgrades. Yet Mr. Al Bulushi’s philosophy remains unchanged: every vehicle tells a story, and every adventurer deserves the confidence to write theirs.

Whether it’s a weekend dune bash, a mountain trail challenge, or simply the joy of driving a 4×4 built to perform, Mr. Al Bulushi’s vision continues to guide the team — helping drivers explore, conquer, and enjoy every journey.